To start with, TWR has translated the TTB program (Book of Luke) into the Kuki language and is making it available in audio format.
TTB, or Through the Bible, is a Bible study radio-program that slowly goes from Genesis through to Revelation in an expository Bible study. Kuki is the language that is spoken among the Kuki tribe found in Manipur, and parts of Mizoram and Burma.
The growth, penetration and familiarity that Indians have with mobile phones make it the ideal platform to deliver information and services. Because mobiles phones require less skill to use, they afford the ability to deliver content via voice, eliminating the need for literacy.
Taking advantage of the proliferation of mobile phone ownership, TWR in February 2013 launched its latest media endeavor. Christened the Interactive Voice Response (IVR) Mobile Project (presently offered in the Tamil language), the service essentially works using computerized phone technology allowing callers to interact with the computer through the use of telephone keypad inputs or voice.
Thought for the Day and Promise for the Day are 2-minute pre-recorded messages and promise verse, that are motivational and spiritually-based. The aim is to uplift and minister to people from all walks of life, in particular those who feel spiritually or emotionally bankrupt.
After listening, callers have an option of talking to a counselor or leaving a response. There is also an added feature of hearing the Gospel message and being led to accept Christ as Savior if one is willing.
The IVR Mobile Project has proven to be a successful voice application. Records show that from January to June, almost 1 lakh people called in to listen to the Thought for the Day and Promises. Much of this is due to extensive publicity and public awareness. Riding on the wave of this positive response, the same initiative is being planned in the Hindi, Bengali and Telugu languages this year.
The technical aspects of the project are managed from Chennai.
Recordings of Thought for the Day and Promise for the Day are done at a studio in Tirunelveli. This is also where the follow team is based.
Earnest Paul, Tamil Nadu
I was very angry that day when I received a missed call on my mobile phone. I redialed and for the first time I was able to hear the Thought for the Day. Amazingly, the message was on anger. I was touched by it and ashamed of my anger and felt a great need to change. I started praying for myself.
TWR had begun an online radio www.crosswaverado.com to reach out to the internet and smart phone generation. The radio is also accessible through android and iOS apps. With the existing number of smart phone users set to triple by 2015 to over 150 million, we are at the threshold of starting something that can serve as a huge platform to reach out to people. This station is set to engage a generation of young people in a conversation. We have RJs producing shows from Chennai, Bangalore and Mumbai. With a brand-new play-list of songs and exciting RJs, Crosswave Radio is all set to take on the Indian online radio network.
The audio version of Warren Wiersbe’s Bible Commentary in Hindi was launched in April 2012. Offered on audio digital cards (SD cards) in collaboration between David C. Cook (DCC) Ministries and TWR, the commentary is expected to play a vital role in equipping grass root level pastors and lay leaders in their task of extending God’s kingdom.
The SD Cards contained 162 thirty minute programs of Genesis and the New Testament, explained chapter by chapter. The microchips can also be used on mobile phones. The DCC chips are currently being used in eleven states of North India and efforts are being made to offer the same in more languages.
Many listeners attribute their spiritual growth, increase in knowledge and renewed desire to learn God’s Word to the DCC mobile chip. To pastors and lay leaders the SD card has been a vital resource in getting their doctrines right and for the preparation of their messages. Aside from personal growth, the audio commentary is aimed to help the recipients of the SD Cards contribute to their church activities such as leading Bible studies, cell groups or women’s fellowship, Sunday School classes as well as support their church’s evangelical programs.
Prakash T. from Jharkhand says, “ I am a missionary, currently working in an interior village in Jharkhand. The Lord has enabled me to build a church in one village.
Since I have never been to a Bible school, I somehow manage to conduct Bible studies in all the villages that I travel to; but I want to do better. It was when I was wondering how I could improve in my task, that I received your SD Card. It helps me so much in my preparation. Even as I ride to a village on my bicycle, I am able to listen to your messages and prepare for a Bible study.
I listen to your messages repeatedly and find them very interesting. Because of your help I am able to teach people and lead them in the right direction. And conducting Bible studies have never been easier with these commentaries. Life in the cities and villages are hectic these days. Under such circumstances, the SD Card Bible Study material is an ideal method of learning God’s Word.